You are here: Home / About

Owner Gill Bethell is the ethical grocer’s Girl Friday – literally. Mother of three gorgeous daughters, Gill has always been a long-standing advocate of healthy, sustainable and ethical eating. She made it her priority to continually research and source the best food for her family… then for her friends, and now for the rest of the world!

Gill is considered a buying queen at the markets, having forged a longstanding commitment to the growers and farmers she works with over the last 10 years, and she and her team seek out value for money within the ethical framework they stand for.

With an extensive knowledge of Fair Trade principles, staunch ethics, a lifetime’s dedication to finding affordable fresh food and a strong community bent, Gill leads the family at the ethical grocer with knowledge, grace and a deep sense of commitment.